Retail Sales

  • Appearance – Colours are a major factor in making your display stand out from the rest of your products. Finding ways to make the design contrast with the rest of your shelves is important, and don’t get carried away with complex artistic designs – your job is to direct attention, not to impress. Size is not as big a factor as you might thing, and stands can be whatever size best fits the product and display area, with location being far more important.
  • Location – Shoppers often use a scanning method to view shelves, looking for familiar colours or packaging formats. Placing your marketing displays at eye level increases the chances of your highlighted lines being seen during a visual sweep.

In terms of placement within your shop, it makes sense to place stands in the busiest areas, or places where you have captive audiences such as till queue areas. Be sure to tailor your stands to areas of the shop too, use common sense to decide which kind of shoppers are likely to be interested in which product. This can be especially useful with new niche products that people would not be aware of – think over your target audience, decide what area of your shop those shoppers will head towards, and place your stands there.

You should also give thought to where you place your stand in relation to the other products you sell. Shoppers tend to view shelves in the same direction that they read, from left to right in this country. Placing your new product to the right of an established best-seller can result on people who have searched out this product following their natural gaze over to your sales stand.

  • Persuasion & Assurance – Once you have got shopper’s attention, you need to convert that into a sale. Research has indicated that you only have around 10 seconds for your product to make its impact before a shopper will move on. Placing easily seen tags on the products with the most useful or relevant information can help convert sales – for example, noting safety certification or suitability for kids could instantly assure someone they are picking the right product. Making everything as easy as possible for your potential customer is the best way to get to a quick sale. You may also choose to employ special offers or discount stickers to keep attention on the stand and add leverage to the offer.
  • Observe – Don’t spend time setting up your displays and then just leave them be and hope for the best. Your sales records give you valuable information on how well your marketing displays work, and moving them around every month could provide interesting feedback on what works best for different products and different target customers. Take details of your display placements and dates, along with sales figures for those periods, and analyse them monthly for clues on how to optimise your setup. If you have the time and patience (or spare staff) to observe security camera footage, you may be able to pick up useful customer behaviour.

Buy The Right Watch At The Right Price

The first thing you need to think about is how much money you want to spend, closely followed by how you want the watch to make you look and feel when you wear it. Just because a watch is expensive does not ensure it’s quality, and there are too many online resources available for the novice afficinado to ever really get fleeced.

The most over looked resource there is is right in front of your nose! Searching the web! But, it is not as easy as simply typing “Mavado” or another brand name into the search box. The first thing you have to do is browse online inventories to establish a baseline for what you can expect to get for your budget and narrow down the brands and models. Be sure to browse some jewelry and watch forums to check out user reviews not only for the brand but also the accuracy of the information you are getting.

The second step is to note the brand, model, and the price.

The third step is to take this information and use it as a starting point on your web searching. Be sure to lower the price on each search to find the truest lowest price. As an added insurance that you are really getting the best price, try adding the words “used” and “new” to the search querries. This alone should give you a bastion of information.

Now for the icing on the cake, make your final step to go to eBay and search for the same brands and models as before, only this time armed with a wealth of information.

Website to Encourage Sales

The first sale

It starts when the customer arrives on your website. You need to make sure that the customer can find what they want and has the confidence to add that item to the shopping basket and continue to the checkout and pay. It sounds simple, but you can loose a lit of business along the way.

Making sure that the potential customer can find what they want is simple. Make the site navigation simple and easy to follow and well categorised. Make the categories clear so that the potential customer can find what they are looking for by clicking an obvious category. Also add a search box somewhere to the header, or to a side bar. This way they can search for the item if they are not sure where to find it.

Now they have found what they want provide good quality photographs of the image with full details. If you are asked questions about certain items, add the answers to the item description. Spell out everything that the customer might want to know and make it easy for them to find out more.

Part of this is to spell out what taxes and postage is included or needs to be added. Many customers will add an item to the basket only to abandon it when they see there is postage to be added on. Even if the price is still competitive, the surprise of suddenly adding tax and postage can scare them off. State what these are at item level.

Now, add some sales

Getting that first item into the basket is essential, but getting more items in the basket is vital and where the profit can really roll in. This can either be through more normal priced products or sales add on.

By using a custom shopping basket you can examine the basket contents to see what is in it and look at other buyers’ baskets to see what similar products they have also bought. Suggest to the customer at the end of the basket that they might also like to view these items.

Alternately, maybe in conjunction with the items in the basket, offer add on sales of discounted items. Or make offers such as free postage with certain basket amounts. Take a look at your average basket amount over the previous month and make an offer of a free product or free postage when the total basket is, for example, about 10% more than the average. Run that for a month and see if your average basket has increased. If so, try the trick again until you find you cannot push the value any more.

Offer alternatives

Just because the visitor is looking at a certain item does not mean that is what they want to buy. So keep a track of what previous customers have looked at and finally bought. Tell the visitor that customers looking at that item in the past have previously ended up buying certain other products. They might then buy the alternative, or buy both!

Shopping is Stress Buster

Why shopping is a stress buster – Well, how good do you feel when you try out that new chiffon pink top in the market which makes you look like a diva or that finest pair of heels that make you look glamorous? You feel good, don’t you? When you shop you get relaxed, you enjoy being out and buying things that you love. Women shop because they feel good when they buy things they fancy. Shelling out money is not easy, but for a woman it is a cake walk. She does it so professionally even in the low-budget month. For instance, if a company announced that this month the salaries would get delayed by ten to fifteen days, men would be tensed as they have to pay their rents and they might not be able to party the last weekend of the month, which is really saddening! But, ladies on the other hand, pick up their bags and enter the departmental stores and malls just to shop. So, the irony here is women are shopping because they are sad that the pay would be going to get delayed.

The funny part- when women go out shopping they just buy anything, they buy shoes for boys, key chain for their car (even if they don’t have one!), home accessories, and some other unrequired things. But, again this is the nature of a few women, not all have the same attitude when they go out shopping. Quite a bunch of women do window shopping and then finally resort to buying things that they need.

Women call it a stress buster as it makes them forget everything in their life, and all that they can concentrate on are the things that are secured in the glass showcase or hanged in a tandem in big stores. Shopping can be termed as a full-time activity for women as they will never say ‘no’ to shopping. So, now you buy car accessories, shoes for boys or home accessories, in the end what matters is that the lady is happy and smiling.

Good Shopping Cart Solution

Yet in the past few years all of the predictions have become true with small start up companies making millions online.

At the heart of any website lies a good shopping cart solution, often referred to as Ecommerce. Originally Ecommerce was simply referred to as a means of shipping money around electronically, yet now we only think of it as a shopping cart solution.

If you are serious about making money from your website then you need to do some very good research when it comes to looking at your sales process.

A good shopping cart solution can make sales easily, yet a bad one can lose you business in an instant.
Numerous shopping cart solutions require you to register the customers details to include such data as names and addresses, as well as emails, however be aware that whilst this gives you data to stay in touch with your clients, people can find this a hassle, particularly if they then have to check their email and “Confirm” their details. Often people find this a hassle, particularly if they are in a hurry and just want to get the goods ordered as soon as possible.

So capturing people’s details in this way may affect the number of sales you make, and hence simpler is often better.

A sales solution where you simply put in you credit card details and your address, will often result in a better sales ratio conversion. As the harder you make it for people to register, or the longer the whole order process takes then the lower your sales conversion ratio is likely to be.

And make no mistake when it comes to shopping carts it is the conversion ratio that matters. As you can have the best website in the World but if it takes forever to carry out a sales transaction, then people will simply hit the back button.

There are various types of shopping cart solutions available to you to use on your website, from a simple pay pal button/account that you can set up yourself and incorporate into your website if you a basic knowledge of website design and HTML code, although such pay pal buttons are suited to sites that only have a few products for sale, as it can be very time consuming to create several hundred pay pal buttons to say the very least.

Other shopping cart solutions are available either as part of your website hosting package and allow you to create the sales pages yourself for multiple items quickly and easily, or a bespoke solution that may use a mix of commercial off the shelf shopping cart software and a merchant account.

Comparison Shopping

Since it is a listing of products, there is never any product that is not available to compare. All items within the same brand, different brands and even yet to be launched brands can be put side by side and looked at. Multiple features are often confusing to remember. Having them displayed in a handy list with take home prices assists any kind of analysis of the ‘best product to buy’ given individual needs. Many of these comparison shopping sites also include independent reader reviews which allow a customer to evaluate actual performance as against stated features. For most people, this comes in very handy as we don’t always understand the technical features being talked about. It saves us a number of visits to the dealer as we scout around for the best buy. Even for the final purchase items, all transactions are possible online at the click of a mouse. Shopping becomes fun and exciting as we sift through loads of information at the click of a button to arrive at the best bargain.

Today almost everything can be bought online through comparison shopping – be it books, clothes, gifts, electronics or even gardening tools. In fact there is greater variety on these sites than would be available at any physical store since they don’t require physical stocking. In fact, these facilities allow the consumer to be aware of the newest and latest items on offer from the company as well as their unique selling proposition. Most important people save precious time and money that would spend if they were to hop from store to store looking for merchandise.

Great Singapore Sales Shopping Spree

  • Put on a comfortable pair of walking shoes and arm yourself with shopping list so that you don’t buy things that you don’t need.
  • Don’t do all your shopping on the same day at the same place. Spread it out over several days and check out the heartland shopping malls too.
  • Go shopping on a weekday where the crowd is less so that you have more time to choose and decide.
  • Getting a taxi in Orchard Road shopping belt in the evening can be a nightmare, take the MRT instead or prebook your taxi to pick you up at specific time and location.
  • Buy and stock up consumables like shampoo, socks, stationery, under garments etc.. to last you for the rest of the year.
  • Pick up some Christmas gifts /birthday gifts too for the occasions later part of the year.
  • Buy children clothings, shoes one size up for growing kids to keep. They would fit just nice as the kids grow.
  • Use MasterCard wherever possible, they come with attractive and additional shopping rewards.
  • Decide in your heart before you start that you would only buy things with at least 50% discount to ensure that you only get the best deals.
  • Stop for frequent coffee break, shopping can be tiring you know

Comparison Shopping

Every Day Shopping

For frequent purchases such as groceries, cleaning supplies and personal hygiene products, starting a price book will allow you to start comparing prices at local retailers. A price book can be as simple as a notebook, as complex as a multi-level spreadsheet or as engaging as a mobile app. A blank address book makes for a great notebook-style price book. Keep track of goods and the best price you have paid for them in alphabetical order. This makes them easy to find and compare when you are shopping. Spreadsheets can be designed to keep track of semi-annual sales, monthly specials and coupons as well as the best price for goods you regularly purchase. Several mobile apps allow you to keep the best price in hand, as you peruse the aisles of your favorite stores.

Special Purchases

For infrequent purchases, such as clothing, appliances and home furnishings, the internet is a great place to start. Several price comparison websites allow you to check different brands of the same type of product, or even the same product at several retailers to find the best price on a given day. Many mobile apps allow you to compare prices while shopping. No matter what type of product you are shopping for, many apps can show the best price available at local retailers or through online stores.

Social media outlets are helping consumers compare prices when shopping as well. Apps designed to work with social media websites will allow you to see when your favorite products can be found at the lowest price.
Common Pitfalls

Be aware of common pitfalls. Many retailers have some type of reward program that may or may not be helpful when comparing prices. Coupons for dollars off your next purchase are great, but only if the next purchase is already in your budget. Be sure to double-check shipping and handling fees when comparing product prices online. A high shipping rate may make a purchase more expensive in the end.

Budget conscious consumers know that using a variety of comparison strategies, including a price book for groceries, an app for price comparisons and utilizing social media outlets, you can find the best prices that allow you to stay within budget.

Shopping Ideas for Muslim Fashions

The Million Dollar Question about Muslim Fashions

“Where are the fancy abayas, hijabs and jilbabs available for purchase,” you ask. Before we tell you, let us engage in a minor course correction. Today’s Muslim fashions may be fancy, colorful and creative but they are not immodest. They continue to conform to the Muslim directive which essentially says that Muslim women should dress conservatively. Conservatism doesn’t imply an absence of honest creativity as you will soon find out.

With the festival and gift-giving season round the corner, there is no better reason to purchase the favorite abaya or hijab of your choice both for yourself as well as for family and friends. The mighty Internet now offers a proven and tested option for you to purchase your favorite outfit online owing to the numerous Islamic fashion clothing stores on the Internet today one of which happens to be ours. The power of high resolution graphics, animation, and the ability to customize your purchases has set the Internet buzzing with shopping possibilities which you can now leverage easily without risk. Google the name of the outfit you would like to purchase such as “abayas,” “jilbabs” or “hijabs” and a whole slew of e-commerce websites will surface instantly. Review the designs, patterns and color combinations. Be sure to read the garment specifications for the type of fabric used. It might be a good idea to check the return policy and warranty as well while you are at it. If you believe that a little alteration just might be in the works, use the sizing chart on the website to determine the ideal length for your purchase. Complete the order with your credit card or Paypal and you are done. A package will arrive in the mail before you know it.

Buying Muslim Clothing Online

There are several advantages of buying Islamic fashions online, some obvious and some not too obvious. In the first place, Muslim fashions, when purchased online, cost less if you compare apples with apples because of reduced overheads. Secondly, the vast array of choices you have with respect to design and craftsmanship can rival any clothing store that caters to the community. What is more important, with so many successful women productively preoccupied with their respective professions, time is of the essence. So why not plan your next abaya or hijab purchase as an online adventure and check out the thousands of choices that await you? You are sure to be satisfied.

Gaga Over MAC Cosmetics Outlets

Cosmetics with a cause

The two colorful award-winning performers are not just pouting lips for the make-up named after them. Since the Viva Glam product line began in 1994, part of the sales of the lipstick is donated to the MAC AIDS Fund. Through this fund and estimated US$150 million has been raised to help individuals afflicted with HIV/AIDS.

This strategy of taking on corporate social responsibility is something of a milestone in the cosmetics industry. MAC, which stands for Make up Art Cosmetics, is at the frontier of that trend towards what can be called “glamorous giving”. For that, MAC cosmetics outlets have earned the respect and loyalty of millions of consumers worldwide.

Finding Real MAC outlets

Although MAC is a relative newcomer to the cosmetics industry – at least in comparison to older brands such as parent company Estee Lauder and Clinique – more and more retailers are getting interested in becoming part of the distributorship of MAC cosmetics outlets. However, if you think that it should not be so hard to find MAC cosmetics outlets near your locality, you better think again. Although there are over 1,000 MAC stores worldwide, distributorship of MAC products are limited only to major retail outlets. The company does not offer franchises or direct sales distribution programs like other cosmetic brands.

This in part fuels the rise in counterfeit MAC products. The high-demand coupled with a comparative inaccessibility to real MAC distributors is a recipe for forgeries to appear in the black market.