Rarity. Nothing has really changed all that much in the last 100 years. People still like rare items for the very fact that they are rare. If no one else has something, then people are much likely to want it. Call it attention, call it what you will, but rare items always seem to be much more valuable than plane items. The same holds true with jewelry and diamonds are no exception. Pink diamonds are fairly rare items to get a hold of. Pink diamonds are off color: nature doesn’t seem make them that often. However, man has altered diamonds, and man made (or man altered) pink diamonds can be found being offered by different jewelers. They won’t sell for nearly the price that natural pink diamonds will, but they exist.
Style. Diamonds have been seen in recent years being sported by J Lo and some of the most famous celebrities in the world. They are definitely in with the in crowd. Given that pink diamonds are in style, you can expect to pay a little bit more for them as well. We don’t think that pink diamonds are going to go out of style anytime soon, so if you are shopping for them, don’t be surprised to see a high price tag given the amount of celebrities who love them these days.
Luxury. And people love luxury items as much as they ever did. Pink can stand for luxury. Diamonds spell luxury. The two combine to give quite a fancy name to themselves.